Because selling shouldn't be difficult, and it shouldn't be the sole responsibility of sales staff.

Conversational Selling

Conversational selling? – Who needs it?

Directors, partners, customer facing staff, and, of course, sellers!

And especially if your business depends on selling at a high level in the client organisation, this is one area of professional development that can quickly deliver a measurable return on your investment.

Conversational selling is a “conversation with a purpose”, and that purpose is to advance a sale. Not to necessarily “close” one, which may not be appropriate or achievable, but to create a level of interest and commitment to agree to follow up with some positive actions, maybe a meeting, a presentation, a deeper discussion with decision makers.

A conversational selling framework helps the prospect to understand their problem state (their need), how it impacts on their business (creating motivation to take action), matching relevant points of the seller’s value proposition (presenting), and agreeing next steps (reaching agreement, or closing). All using normal conversational language.

How often have you found yourself in front of a potential client, and not been certain about how to make the most of the opportunity? Perhaps at a networking event, a commercial event, even at a drinks party. How sickening can it feel to see a key prospect walking off without managing to engage them in a meaningful discussion? It doesn’t have to be that way once the simple process is learned.

The conversational selling model we have designed will help you to:

  • Identify and develop specific business opportunities that often arise in conversational settings
  • Take control of the conversation, deepening business relationships by talking less and listening more
  • Match your proposition to your prospect’s specific needs (that we’ll show you how to uncover)
  • Reach agreement to take further action

This training course is designed to give directors, partners, customer-facing staff, and sellers, the tools and confidence they need to develop sales opportunities wherever they come across them. This is the perfect tool for making the most of networking events, and trade shows.

So that the next time you fortuitously find yourself talking to the perfect prospect, you’ll know exactly how to make the most of it.

Though the first step is a phone call. We’ll be delighted to hear from you.

“We Directors have work to do to develop some critical areas of our service provision. Our sales guys now know how they should be running their sales calls. They’ve got some work to do as well but at least we’ve got them started” – IL, Managing Director

Use the contact form below, or call us directly to learn about how this could help your team to become active sellers for your business.

Complete this form for your free consultation...