Weak sellers talk only about price. Our workshop will give them something better to talk about... Value.

Value Selling Training

Value Selling is not the sales model itself. It is a framework that your sellers apply to their standard selling model, whether transactional or consultative. It is a level of selling engagement that moves beyond discussions about features and benefits (how sure are you that your sellers know the difference?)

Our business tool takes sellers through the process of building their own value selling model out of their customer value proposition.

Delegates work with their own product offering so they develop sales tools that they can take straight out and use the next day making the ROI almost immediate.

Working within this framework… Your own value selling model will emerge.

Value Selling Matrix

When we develop this with your own salesforce, the value selling model will be exactly where you need it – in the hearts and minds of the salesforce which created it.

We use this model to run workshops for directors and senior managers, to inform their thinking about product development and strategic planning. We also run workshops for sellers to give them advanced sales tools for value selling.

Don’t let your sellers struggle under price pressure from tough buyers. Once they have a sales tool box full of value selling tools, they’ll have everything they’ll need to win more sales, speed up the buying cycle, and extend their margins.

Whether you need to achieve higher margins or greater sales conversion, value selling is a sales model that you should consider. If you call us and tell us about your own sales context and what you need to achieve, we can advise you about it’s suitability.

If your sales team are finding it hard to close their sales, it is not necessarily a problem with their closing skills. Are they actually creating enough motivation to buy? Because if there is no motivation to buy, your sellers can close as hard and as often as they like, the buyer is not going to say “yes”.

Helping your buyer understand the financial imperative, the cost of not investing in your proposition, starts with a discussion about value, and moves in to ROI.

“I haven’t worked so hard in ages! The course asked me questions about things I’ve never thought of before but it’s helped me with my selling. I suppose I’ve got out of the habit of doing it [sales] properly but I’ve no excuse now” – SW, Territory Manager

Find out more about how we can help you by calling us directly, or by completing the contact form below.

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