It almost feels blasphemous to suggest that Google Adwords may have lost their shine as a prospect generating mechanism, but consider this:
What does this mean? Well you can take your on-line spend and put it into Facebook, you can invest in social marketing and the creation of on-line networks. At this point in time, fairly early days of proving capability.
And for many businesses, this may mean returning to traditional lead generating routes. Dare we say prospecting by telephone, generating referrals, desk based research (using Google, of course).
I’d love to be wrong on this. What’s your experience? Are you still getting as much value from Adwords as you were?
These are a collection of our views about the world of selling, though please feel free to disagree and share you own views with us.
Simply add your view to the comments box below each story. We’d be delighted to engage with you…
“CPV have taken the mystery out of the sales process and shown us how to do it for ourselves, now I feel much more in control of our business” – PW, MD Financial Services SME